brands and

ON STRATEGY is a multidisciplinary consulting firm focused on the creation and optimization of the financial value of their customers and partners, and it is entirely focused on quantifying and maximizing the value of tangible and intangible assets as a result of robust and internationally recognized methodologies which are supported by a deep understanding of the economic, political and social environment, and in particular the various industries that make up the business environment.

ON STRATEGY was founded in 2009, and it aims to create and manage value for its customers, acting in Portugal, Spain, United Kingdom and PALOP countries, developing partnerships with global institutions, leaders, independent, certified and disciplines excellence experts.

Our Services


In a world characterized by the stress of everyday life, the speed with wich everything happens, the permanent change in habits and attitudes, the competitiveness of financial and human resources, instability and uncertainty, the constant demand for success…

...many of the largest global organizations do not meet in full the objectives set annually, because they do not map and manage in an integrated way their human, physical, intellectual, and financial resources, and because they do not map and manage a integrated manner its stakeholders to potentiate trust, preference, purchase and recommendation of the same.

Therefore, we challenge the concept "brand image"…

For many, the image is the appearance, the look and feel;
ON STRATEGY sets the "image" as the result of the integration of the various business and brands dimensions and tools working together.

“we can only manage what we are able to measure”.

Our Team.

Pedro Tavares

Partner CEO

 +351 919 383 036

 [email protected]


João Baluarte


 +351 916 177 113

 [email protected]

 [email protected]