Serviços.

Prestamos consultoria através de ferramentas independentes e certificadas, analizando e avaliando as estratégias definidas, as decisões de gestão e o impacto financeiro das mesmas nas marcas e na performance dos negócios.

Brand Portfolio

Brand Health and Strength

Brand Archetypal Positioning

Brand Reputation and Risk

Brand Touchpoints

Brand Neuromarketing

Brand Valuation

Brand People

Portfolio de soluções
de Gestão.

Estratégia

  • Brand Due Diligence
  • Brand Portfolio Analysis
  • Brand Extension Evaluation
  • Brand Migration
  • Brand Identity Analysis
  • Brand Architecture Analysis
  • Brand Positioning Analysis
  • Brand Equity Analysis
  • Brand Innovation and Diferentiation Analysis
  • Brand Reputation and Risk Analysis
  • Brand Performance Analysis
  • Touchpoint Analysis
  • Sponsorship Analysis
  • Point of Sale Analysis
  • Consumer Experience Analysis
  • Perception Mapping
  • Competitor Benchmarking
  • Market Research

Avaliação

  • Business Valuation
  • Brand Valuation
  • Business and Brand Value Analysis
  • Intangible Asset Evaluation
  • Fair Value Exercise
  • Intangible Asset Impairment Reviews
  • Patent Valuation
  • Royalty Rating Setting
  • Transfer Pricing Analysis
  • Price Positioning Analysis
  • Profit and Loss Analysis
  • Return on Investment
  • Budget Setting
  • Franchise and Licensing
  • BrandCo and IPCo Licensing
  • Scenario Modeling and Planning
  • KPIs and Management and Target-setting
  • Value Creation
  • Talent Strength, Leadership and Sustainability

Pessoas

  • Talent Strength vs Brand Strength
  • Leadership and Vision
  • Governance and Ethics
  • Citizenship and Social Responsability
  • Appraisal and Bonus Settings
  • Coaching and Mentoring
  • Communication and Negotiation
  • Culture alignment
  • Workplace Wellbeing

Valor Económico.