Brand Reputation

Reputation is defined as the perception that the different stakeholders have in terms of past actions taken and expectations for the future of corporations and brands. For stakeholders, the perception they have is their reality.

Our approach enables organizations to uncover and address important areas of reputation and risk. Through extensive multi-stakeholder research, we have developed a reputation and risk blueprint to guide the process and manage positioning and reputation strategy and tactics; with quantitative data support we also enable organizations to continuously assess reputation implications of business decisions and track reputtion sources, risks and monetary value.