Brand Touchpoints

Brand activation monetary investments decisions must be supported by the correct identification of touchpoints and their qualitative and quantitative importance and appropriateness to generate positioning, reputation, awareness, trust and purchase brand building.

Our qualitative and quantitative analysis shows for each industry and for different stakeholders which are the most efficient touchpoints in concepts such as traditional media, digital and social media, sponsorship, direct marketing, merchandising and point of sale.

It also helps to measure the brand activation alignment and optimization with the most efficient industry touchpoints, and at the end if the brand monetary investment is properly allocated according to the touchpoints efficiency and how much money to invest on brand activation.